Mat & Malt
Mat & Malt is a restaurant and sports bar that needed a complete brand identity — a feeling visitors recognise already out on the street. The assignment went beyond a logo: a graphic profile for every touchpoint.
- Brand strategy
- Logo system
- Illustration
- Merchandise
- Menu
- Web design
- Client
- Mat & Malt
- Country
- Sverige
- Year
- 2025
Logo system
5 variants
Mascot
1 illustrated eagle
Deliverables
12 unique
Background
The venue needed a graphic profile and visual identity — a feeling visitors would recognise already out on the street.
The challenge
Generic restaurant branding often blends together. Mat & Malt needed a personality so distinct that guests would actually want to wear it on a t-shirt.
Strategy
We built a logo system in five variations — from Full Crest to Glyph — that works equally well on facade signage, glassware, apparel, and digital platforms.
Visual system
The palette draws from Swedish autumn cooking: wine red, cream beige, mocha brown, and burnt terracotta, set in Recoleta Bold and Helvetica Neue.
Deliverables
- Brand strategy
- Logo system
- Mascot
- Colour palette
- Signage
- Apparel
- Merchandise
- Menu
- Web design
- Brand guidelines
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