Capitello Finans AB
Complete visual identity for Capitello Finans — a modern Swedish finance company that wants to simplify the complex and create growth with clarity and trust.
- Brand identity
- Logo
- Graphic profile
- Collateral
- Client
- Capitello Finans AB
- Country
- Sverige
- Year
- 2025
Logo
2 variants
Brand colours
5 named
Build
From scratch
Background
Capitello Finans helps businesses keep moving and create growth. They came to OUF without an established identity, wanting a brand that signals seriousness and forward motion in the Swedish finance market.
The challenge
Finance brands are either coldly generic or overly conservative. The task was to give Capitello a distinct visual language without compromising credibility — modern, approachable, and stable.
Strategy
The core: upward motion, liquidity, and trust. The logo derives from the natural flow of money — turned into a rising curve inside a square — with earthy tones and Outfit paired with Inter.
Visual system
Five colours: Vault Green, Heritage Gold, Liquidity Sage, Dividend Gold, and Ledger Black. Outfit Bold/Medium for headlines, Inter for body. Applications: business cards, facade signage, leather key fob, and leather portfolio.
The result
Capitello went from zero to a cohesive graphic profile with immediate recognition — built to scale from app icon to facade sign without losing character.
Deliverables
- Primary & secondary logo
- 5 brand colours (CMYK/RGB/HEX)
- Typography system
- Logo variations
- Business card & phone wallpaper
- Facade signage
- Leather key fob & portfolio
- Brand guidelines
More projects
